Why Natrue

Our products are gentle on skin and hair! To be sure that they are truly natural ingredients, we have certified all our cosmetic products with the renowned and strict NATRUE label. This ensures that we only use the best ingredients that the natural cosmetics market has to offer.

Because NATRUE means natural and organic cosmetics whose flawless ingredients you can always rely on. And that is important not only for ourselves, but above all for our customers.

What does the NATRUE label say?

What does "natural" actually mean and what criteria distinguish conventional from natural or organic cosmetics? First of all, there is unfortunately no officially regulated definition for these terms, which is why it is important to be able to rely on independent labels.

The globally recognised NATRUElabel certifies several thousand products from various categories for compliance with strict standards, making it one of the highest seals of quality in the industry. As a member of the EU Commission's working group for cosmetics, NATRUE even actively supports the adoption of new laws as well as the strict control of ingredients. As a seal of quality, NATRUE specifies which ingredients may be processed in a product and in what quantities, and tests the formulation and all processed ingredients in strict production controls. This is a complex procedure that is repeated every two years. Only independently certified products may subsequently bear the NATRUE seal.


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NATRUE places particular emphasis on natural and organic ingredients. Accordingly, products with the NATRUE seal contain:

  • No synthetic fragrances or dyes
  • No ingredients from petroleum chemistry
  • no silicones
  • no genetically modified ingredients
  • No ingredients that have been tested on animals
  • No ingredients from irradiation cultivation

We are proud to have met all the requirements of the strict NATRUE label with our natural cosmetic hair care products for men from the very beginning and invest daily in expanding our range under equal, environmentally friendly and organic aspects.