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Why NATRUE?

NATRUEOur natural CAPANOVA hair care products for men are one thing above all: strong in styling, gentle on the hair! And we don't do things by halves. That is why we have voluntarily decided to have all products certified by the strict guidelines and permanent controls of the independent NATRUE label.

Because NATRUE means natural and organic cosmetics whose flawless ingredients you can always rely on. And that is not only important for ourselves, but above all for our customers.

What does the NATRUE label mean?

What does "natural" actually mean and what criteria distinguish conventional from natural or organic cosmetics? First of all, there is unfortunately no officially regulated definition for these terms, which is why it is important to be able to rely on independent labels.

The globally recognized NATRUE label certifies several thousand products from various categories for compliance with strict standards, making it one of the highest seals of approval in the industry. As a member of the EU Commission's Cosmetics Working Group, NATRUE even actively supports the adoption of new laws as well as the strict control of ingredients. As a seal of quality, NATRUE specifies which ingredients may be used in a product and in what quantities, and tests the formulation and all processed ingredients in strict production controls. This is a complex procedure that is repeated every two years. Only independently certified products may subsequently bear the NATRUE seal.

NATRUE places particular emphasis on natural and organic ingredients. Accordingly, products with the NATRUE seal contain:

  • no synthetic fragrances or dyes
  • no ingredients from petroleum chemistry
  • no silicones
  • no genetically modified ingredients
  • no ingredients tested on animals
  • no ingredients from irradiation cultivation
Why NATRUE Video
© NATRUE

We are proud to have met all the requirements of the strict NATRUE label with our natural cosmetic hair care products for men from the very beginning and we invest daily in expanding our range under the same, environmentally friendly and organic aspects.

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